Dupe
A cheaper product that closely resembles or performs like a more expensive popular item.
“This drugstore blush is a convincing dupe for the luxury one.”
Dupe usually means an affordable alternative, not an illegal counterfeit pretending to be the original brand.
Dupe shortened duplicate and became common in beauty YouTube, blogs, and TikTok shopping culture.
product dupe
A lower-cost alternative product.
budget dupe
An affordable alternative.
drugstore dupe
A mass-market beauty alternative.
Is a dupe fake?
Not necessarily. A legitimate dupe uses its own branding while offering a similar look or function.
Why are dupes popular?
They make trends and product performance more accessible at lower prices.