Underconsumption Core
An aesthetic and lifestyle trend centered on using what one already owns, buying less, and showing ordinary worn items.
“Her underconsumption-core video showed the same backpack she has used for eight years.”
The trend contrasts with haul culture and constant upgrades. Supporters see it as practical and sustainable, while critics note that normal consumption is being rebranded as a trend.
The label spread on TikTok in 2024, combining underconsumption with the internet suffix -core used for named aesthetics.
underconsumption
Buying and using less than consumer culture encourages.
normal consumption core
A critical or humorous alternate label.
anti-consumption content
Broader content opposing excess buying.
What is underconsumption core?
A trend celebrating limited, practical, and repeated use of possessions.
Is it the same as minimalism?
They overlap, but underconsumption core often emphasizes using existing items rather than owning a perfect minimalist set.
Why is it controversial?
Some argue it turns ordinary budgeting into an aesthetic trend.