Recommendation Rabbit Hole
A long chain of increasingly specific content reached by repeatedly following algorithmic suggestions.
“One repair video sent him down a recommendation rabbit hole about antique clocks.”
The phrase can describe harmless discovery or a path toward obsessive, misleading, or extreme content.
Rabbit hole comes from Alice's Adventures in Wonderland and became internet shorthand for deep, unexpected exploration.
YouTube rabbit hole
A chain of recommended videos.
content rabbit hole
A broader cross-platform version.
Is a rabbit hole always bad?
No. It can lead to useful learning or entertainment.
Why do algorithms create them?
Recommendation systems optimize for continued engagement with related content.